Real estate agents and mortgage pros, let’s talk about booking better appointments. I’m Bradley Pounds, and I’ve spent over $4 million on PPC Google Ads, so I know a bit about how traditional and online marketing works. But here’s what I’ve learned: there's a better way to fill your calendar with high-quality, ready-to-act leads, and it’s through webinars.

Let me ask you—how much time are you wasting calling leads? Leads from PPC ads or home search sites are often just browsing. They’re kicking tires, seeing what's out there, but they’re not ready to take action. They’re curious, which is great, but they aren’t committed. These leads are far from becoming actual clients. Now, compare that to someone who sits through a webinar. They’ve invested their time to learn, get informed, and are ready to take action. They’re not just interested—they’re engaged, and more importantly, motivated. These aren’t casual window shoppers; they’re actively looking for a solution and are ready to take that next step—with you.

The Power of Webinars for Real Estate Agents

With a webinar funnel, you can book anywhere from 15 to 50 appointments per session. Imagine having your calendar filled with qualified appointments—real buyers and sellers, not people wasting your time. And the best part? Webinars drastically shorten the time it takes to close a deal. Why? Because webinars build trust. When people spend an hour with you on a webinar, they already know, like, and trust you by the time you get on that one-on-one call.

You’re no longer just another real estate agent or mortgage pro—you’ve positioned yourself as an expert. That’s why these leads are higher quality and closer to making a move. Instead of chasing people who filled out a form once on a random website, you’re speaking with individuals who are ready to take the next step, whether that’s buying a home, selling a home, or getting financing.

High-Intent Leads That Are Ready to Convert

Webinars attract an audience that is serious about making decisions. They’re much more likely to convert into actual clients than your average PPC lead. So if you’re tired of dealing with unqualified leads and want to fast-track your closing process, it's time to start using a webinar funnel. You’ll spend less time chasing dead-end leads and more time with people who are ready to do business.

I’ve seen real estate agents and mortgage pros book anywhere from 10 to over 50 appointments from just one webinar. That’s multiple deals from one hour spent in a single week. And the sales cycle? It’s dramatically shorter because these people are high intent when they book their appointments.

Fast Track Your Sales Process with Webinars

If you want to fill your pipeline with higher-quality leads and speed up your sales process, the answer is simple—start using webinars and start using them today.

- Bradley Pounds